GM plans to make a new Chevrolet midsize truck for consumers in Europe
A new Chevrolet midsize truck is on the pipeline of General Motors in their factory in Thailand. The units will be sent to Europe and to some countries in Southeast Asia. This strategy forms part of the plan to beef up their operations in these pickup regional markets.
GM executives reveal to the press that the company aims for 100,000 units of this new truck for its first year with productions taking place mainly in Brazil and Thailand. The production in Thailand also helps GM keep the prices of the vehicles down in the region. Brazil is another ideal center for the demand for midsize trucks.
The demand for vehicles domestically and abroad is on the rise as economies of different countries start to recover with GM and other car makers like Nissan and Honda increasing their productions for the year. The production in Thailnad for these carmakers has doubled from January through May.
The government of Thailand also foresees a bigger economic growth for the rest of the year taking note of the rise in exports. Thailand has benefited from the export boom despite the political unrest that ensued in the past months bringing them to the center of international attention.
GM is still planning to inject $467 million of funding to fuel their truck production in Thailand.
The production of the trucks is expected to begin soon with the expiration of the agreement of GM with Isuzu to build trucks. The plans to have a plant focusing on constructing diesel engines in the easter portions of Thailand’s Rayong province are progressing according to plan.